We respect the privacy and confidentiality of personal data in our possession or under our control. We have implemented policies and practices to safeguard the collection, use, disclosure, storage and other processing of personal data provided to us.
Collection of Personal Data
You can choose to browse the Website without disclosing your personal data. You are not required to provide personal data as a condition of using the Website.
We collect personal data like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists.
Our Purpose(s) for Processing Personal Data About You
We use and otherwise process the personal data we have collected about you for one or more of the following purposes:
- Communicate with customers, members and website visitors, when you leave your contact details with us or express an interest to preview a property
- Determine/check the eligibility to purchase HDB property / executive condo
- Submission to HDB for Intention to Sell/Buy
- Follow up on client’s expression of interest to purchase or rent a property
- Keep clients informed of new property launches or existing property for sale or rent
- Perform valuation of property
- Process and complete property sales or rental transaction
- Analyze sales and marketing data
- Conduct direct marketing activities
- Conduct joint marketing with other companies and service providers
- Conduct lead generation activities
- Conduct market research and analysis
- Conduct telemarketing activities
- Billing and payment processing
- Carry out our obligations arising from any contracts entered into between you and us
- Process applications and registration
- Sales commissions
- Employee communication
- Payroll processing
Who We Disclose Personal Data About You To
We disclose some of the personal data we have collected about you to the following parties or external organisations :
- Co-broke Agents
- Property Agents
- Insurers (for group insurance)
- Law enforcement officials
- Government agencies (HDB, CPF)
- Regulating body (Council for Estate Agencies)
- Third party service providers and consultants
- Any real estate salesperson acting on ERA’s behalf for the provision of ERA’s services.
We may also disclose your personal data to the above-mentioned parties in the occurrence of any of the following events:
- To the extent that we are required to do so by law;
- In connection with any legal proceedings or prospective legal proceedings;
- To establish, exercise or defend our legal rights;
- To third parties who provide services to us or on our behalf;
- With your consent; or
- For the purposes of disaster recovery
How We Manage the Collection, Use, Disclosure and Storage of Your Personal Data
If we collect personal data directly from you, we will ordinarily first notify you of the purposes for which we are collecting it and obtain your express consent to us collecting, using and disclosing it for those purposes. However, when you voluntarily provide personal data to us for a purpose and it is reasonable that you do so we may rely on you being deemed to have consented to us collecting, using and disclosing your personal data for that purpose.
Under certain circumstances, we may collect, use and/or disclose personal data about you without your consent for example, so that we can comply with our statutory obligations or where personal data is publicly available.
If you have a one-on-one meeting with us or do a transaction with us on behalf of another individual (e.g. information of your spouse, children, parents), by submitting such information to us, you represent to us that you have obtained the consent of the third party to you providing us with their personal data for the respective purpose.
How You Can Limit Processing of Personal Data About You
Withdrawal of Consent
If you have given us consent to collect, use, disclose and otherwise process personal data about you, you may withdraw that consent at any time. You should give us reasonable advance notice of your withdrawal of consent. We will notify you of the likely consequences of your withdrawal of consent, e.g. without your personal contact information we may not be able to inform you of future updates or that the quality of our service may be impacted.
Your request for withdrawal of consent can take the form of an email or letter to us, or through the UNSUB feature in an online service.
Accessing and Making Correction to Personal Data About You
You may ask us in writing to tell you what personal data we hold about you and how we have, or may have, used or disclosed it within a year before the date of your request. We will respond to your request as soon as reasonably possible and, in any event, we will respond to you within 30 days after receiving your request. We may charge a fee f
or processing your request, but we will let you know the amount of the fee before you incur it.
You may also ask us to correct an error or omission in the personal data we hold about you. Unless we are satisfied on reasonable grounds that a correction should not be made, we will correct the personal data as soon as practicable.
When you make any such request, we may need to verify your identity – for example, by checking your identity card number or other legal identification document.
Accuracy of Your Personal Data
We will take reasonable precautions and make reasonable verification checks to ensure that the personal data we hold is reasonably accurate, complete and up-to-date.
From time to time, we may do a verification exercise for you to update us on any changes to the personal data we hold about you. If we are in an ongoing relationship with you, it is important that you update us if there are any changes in the personal data we hold about you (such as a change in your home address).
Protection of Personal Data
We have implemented an Information Security Policy that governs how we protect personal data. We make reasonable security arrangements to protect personal data about you that is in our possession or under our control to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. All our employees will take reasonable and appropriate measures to maintain the confidentiality and integrity of your personal data, and will only share your data with authorised persons on a ‘need to know’ basis.
Entities that provide services to us to process personal data on our behalf will be bound by contracts with us that that require them to provide sufficient guarantees in respect of the technical and organisational security measures governing the processing to be carried out and to take reasonable steps ensure compliance with those measures.
Retention of Personal Data
We will not retain any documents containing personal data about you as soon as it is reasonable to assume that the purpose for which we collected that personal data is no longer being served by retention of it and retention is no longer necessary for legal or business purposes.
We have a Document Retention Policy that spells out when we must cease to retain personal data and that requires documents and personal data to be destroyed (paper documents) or deleted (electronic documents and data stored in databases) securely. Certain retention periods are based on statutory or regulatory requirements.
Transfer of Personal Data
If there is a need for us to transfer personal data about you to a country or territory outside Singapore, we will ensure that the recipient organisation will be obliged to provide a standard of protection to such transferred data that is comparable to the protection it receives under Singapore law.
Compliance with Laws
Where required to do so by law, we will disclose personal data about you to the relevant authorities or to law enforcement agencies.
Links to Other Sites
Changes to This Data Protection Policy
We may update our Data Protection Policy from
time to time. We will notify you of any changes by posting the policy on this
page. Please revisit this page periodically for any changes. Changes to this Policy
are effective when they are posted on this page.
If you have any questions about our collection, use, and/or disclosure of personal data about you; feedback regarding this Policy, or any complaint you have relating to how we collect, use, disclose and store personal data about you, you may contact our Data Protection Officer at firstname.lastname@example.org